As I take the journey through re-vamping my systems, webs, literature and first impressions to the customer I would like to share my thoughts on being visual.
Starting with your Unique vision
We get an idea for a business, we daydream, we make it happen but it mustn’t stop there. For the first time this year I did a vision board. I have been on quite a journey of learning and one of the key factors in my success so far has been understanding the law of attraction. Learning to take your focus off the negative aspects and turn my attention to what I desire in my personal and business life. Put simply if you focus on lack of customers or money guess what the law of attraction brings? Yep, you’ve got it, more of the same! So if we don’t develop our visions and adapt them how do we progress along our journey? My advice here is to start mapping out in your mind the long term strategy and vision, even visualise milestones, winning awards or contracts. What ever is significant in your business see it and sense it in your mind down to the last detail, what will you be wearing and who will be with you? When you start to see things in this much detail it is easier to become that person and achieve the right mindset. Mindset is another key element; for example if you want to be a million pound business you first need to become and make decisions as a million pound business owner, being able to actually see yourself already there will make the journey easier.
Moving this vision to your team.
When you tell your story to others they will engage with your story and relate to it, and the same is true in business. So what if we add powerful images to this story, how much more compelling does it become then? I recently met an artist who made me think, she had worked with a company on their core values. The staff had been allowed to create paintings of how they thought their values would look as images e.g. trust & integrity. These images have been put onto literature with the values and are carried around in handy sized credit card sized leaflets by all staff. Now employees can relate to their paintings and the values taking ownership of what they have created together. I loved this and think it is so important to use photos and images to capture the aspirations and goals of the company. Even more to get everyone from the bottom up to contribute and understand their part in the journey and ongoing story.
Explaining to your customers.
Nearly all business owners I have spoken to have said what a different using videos or re-branding their business with new graphics has made. We need to show our customers what we do not just tell them. Statistics show that we only have a limited number of seconds to make an impression so images really count. They don’t stop to read, may not feel like pressing play on that video today but they have already seen the image you put there. My journey is looking at images that portray what I do, which can sometimes be very technical. My aim is to show a solution to a customer problem in as little words as possible. This is not an easy job and I would recommend the help of an expert but I hope to share my ongoing story and show what a difference it can make.
Within the business structure
My business revolves around creating good business systems and adding value by giving structure and stability to the company growth. I love flowcharts, sad some may say but a great tool nonetheless. The use of images and diagrams for education and training has been proven so why not find something that gives instruction step by step. A flowchart also allows you to see who your internal customers and suppliers are to help you understand what and why you do what you do. Having critical success factors within these processes give clear measurables, enabling the team to instantly see where they are successful in delivering the needs of the next step in the process. A good idea is to also look at the risks associated with each process as well as understanding the overall business risks. That way the team fully understand the controls in place and the consequences of not adhering to the system.
I digress when I talk systems but flowcharts and process maps are my thing! Let’s also not forget about the power of using pictures to engage, learn and train. Graphics on why things matter, training simulation, video tutorials are crucial as we all learn in different ways. If you eliminate the visual, chances are you eliminate a proportion of your workforce that learn in that way. I prefer visual flowcharts but I do not eliminate detail altogether. When you hover over a step in one of my flowcharts there is a link to written work or form examples or check lists; it’s all about layers and those who need to dig deeper into detail can and will. Phonographics are another great tool as they show a number of complex steps in a simple visual form. i am looking at working in partnership with a new company and the first thing we are working on is an info-graphic to describe the benefit to the customer of our joint approach. Can’t wait to share this with you shortly.
A word of warning
What ever you do; do it consistently. Quality and consistency are key to growing your brand.
With your website is hard to find your space within the noise that is the internet. Good strategy, planning & persistence will get you there; being consistent with timing and content will raise your chances of staying there.
I am no expert but I know the feeling I get every time I decide to draw something or illustrate the subject matter; when eyes light up and they say “I get it now”.
I would love to hear your stories so do get in touch, it is great to bounce ideas from one another and see the innovation that comes out of these conversations.