How do you introduce yourself at networking? How do you convey your services to others?
This is something I have always struggled with in my mentoring service. You can list the benefits like clarity and more time and carefully planned goals. Does that get you excited about the service or give a feeling/emotion, I think not. It is all about the journey you take them on, the guidance given and support. The delight on their face when they celebrate the wins that they dreamed of achieving.
What do your customers need?
I always look at what my client needs from the relationship each time, I need to ensure that their expectations are known and make it clear how I work. After conversations this week with others I have seen that this is not always the case leaving individuals frustrated with the gap between what the expect and what they receive in the work that is carried out. I am interested in exploring how to ensure that this is always clear from the outset of the journey.
How do you make your customers feel?
Do you ever find it hard to convey how your client feels when they experience your services? I have been asking my clients for testimonials which helps with recommendations but just lately I have asked this differently. I have shared that I find it hard to put the experience into words so that others can understand what it is like to work with me. By using better survey questions I have managed to understand my customers journey with me and the reason they work with me. This in turn has led to better marketing messages and shared networking messages.
Questions to ask your customers about their experience
I am sharing some of the key questions that have helped me and hope that you gain a perspective that allows you to be more creative and curious in finding out about the experience your customers have and harness the desire to continuous improve and delight with your services. Ask for case studies too, they will be so beneficial for others who are at the consideration / decision stage of your buying journey.
Here are a few of mine to get you started..
What problem(s) were you trying to solve with our mentoring?
What would you say has been the best thing about working with Angela as your mentor?
What would you tell someone who’s considering using Angela as your mentor for your business?
What was it like before you had mentoring?
What have you been able to achieve since using our mentoring?
A story shared…
Today I received the following story that I am truly grateful for and wanted to share with you. I ask that you read to the end as my USP that I have failed to convey is finally getting into words by my clients and I cannot thank them enough for bravely sharing what they feel.
Angela isn’t simply a rare breed of business mentor, she’s a rare breed of person. Ever since I met her (in 2016), I knew that when the time came, I wanted to work with Angela to help me to make my vision a reality… way over and above any of the typical, ‘find them at every business expo’, ‘dime-a-dozen’ (probably lovely and highly skilled), ‘franchise-esque’, business mentors.
Angela’s portfolio of very happy clients (which now includes me), doesn’t just stem from her extensive and broad ranging industry knowledge, or the battle scars won from her days spent competing (and consistently coming out on top), from within the senior ranks of a highly demanding and highly competitive engineering background… But also from, a) the fact that Angela conveys a level of compassion, sincerity, humanity, warmth & drive that is both endearing and enormously refreshing, b) the fact that it’s immediately apparent that she really, really, really wants to get you across the goal line, and c) prepare yourself… Because Angela has the most frighteningly astute level of intuition that you’re ever likely to come across. Even of you’re not consciously holding anything back from her, she’ll come running in with “Something’s telling me that I really need to say/mention / discuss this” and its relevance and profundity will floor you every time.
Angela, thank you, sincerely. I am so, so looking forward to the road ahead. I’m ready. Let’s do this.