A period of growth can be exciting and motivating, it can be a challenge but equally it can be a risk. If growth is to be sustained it has to be planned for and financed, under investment is a common failure which means building less capacity than is needed to serve the customers rising demand. This is the same with your business systems and processes, what might cope now will almost definitely need to be adapted for the future to mitigate risks. Technology is also accelerating the pace of business, there are so many routes to the customer now and every contact you have needs to reflect your brand and values. How do you ensure that this customer experience is controlled and every member of your team embraces it. When you allow your company to be under strain you put stress onto everyone involved, the chances of them being present and engaged to deliver this customer experience reduce. So how do we stop the decline and plan for our successful and sustainable growth?
Every turning Point or Revolution needs a starting point, I believe a process map is the answer. There are many reasons for this but the visual representation of the business says more than words. It allows everyone to see the bigger picture and get that light bulb moment, following the road to customer satisfaction. People will start to recognise the business journey and want to improve it, find the best route.
Improving information and data flow through the business will also have a vast impact. As I mentioned above within the world of technology and connectivity there opens up more and more options available to streamline business operations.
As business owners you need to take a step back and design your business for future growth. Make sure you look at every aspect of your business process leave nothing out and no stone unturned. Find your purpose and what you want to achieve, then think about what day to day decisions you need to make to achieve this. Analyse the steps you take to deliver your goal and map it out, flow charts are very beneficial but you can start with a list of activities. Now you have your status quo recorded and can plan your new improved system.
Ensure you involve your whole team in this exercise and when you have finished you can talk about improvement projects to design the best way to accomplish each step with the people that matter most – your team. When you find the most efficient and effective way to accomplish your goals I would suggest where possible you automate; take out as much human error risks as possible.
One word of caution:
I see so many problems because companies have bought different software packages and apps to help them do jobs quicker then find – They don’t communicate. This leaves a very disjointed system that can lead to major issues and errors when the company grows. If you plan to use software packages do so with a holistic approach, consider the bigger picture and ensure that they talk to one another. They need to be able to grow with you, don’t put in manual data entry or transfer if it will not be sustainable when the company ends up 2, 4 or even 10 times it’s current size.